Sagan first Slovak ever to become brand ambassador for Slovakia.
The World and European cycling champion, Peter Sagan is the first personality to bear the honorary title ‘Good Idea Slovakia’ brand ambassador. ‘Good Idea Slovakia’ is a slogan being used to represent
Slovakia abroad and was designed especially for Slovakia’s Presidency of the EU Council. Sagan received the title from the Foreign and European Affairs Minister, Miroslav Lajčák, at the National Bank of Slovakia (NBS) on September 28, the TASR newswire reported.NBS Vice-Governor Ján Tóth spoke about the successes of the Slovak cyclist and described him as an exceptional boy from a modest family in Žilina who is a role model for many. “We’re in an institution that handles values by means of money,” said Lajčák at the ceremony. “However, there are other values that are incalculable, for example, when Peter has our flag raised in honour of his victory and our anthem is played.” Lajčák added that Sagan has been an exceptional phenomenon due to his talent, effort, achievements and sense of humour.